Miracoli

CLIENT

MARS

CLIENT OVERVIEW

Miracoli is a belgian brand of Italian sauces, who want to bring the Italian kitchen on your table in an easy way.

Challenge & objectives

Miracoli, the Italian sauces brand long favored by Belgians, had not communicate for years.
To revive the brand’s appeal, Miracoli wanted to (re)communicate about its products, focusing on their taste, various flavors, practicality, and multiple uses.

Solution

To address this challenge, we developed a participative marketing strategy, giving consumers the leading role in creating content for the brand. We carefully selected 2,000 individuals who were unfamiliar with Miracoli products. For them, we designed a special Miracoli package containing a variety of Miracoli sauces so they could comfortably test them at home.

In exchange, we asked them to share their experience in various ways: by taking photos and videos of their Miracoli moments, by sharing their product reviews, and by telling their friends about their experience while distributing discount vouchers.

We then took the user-generated content - the photos, videos, and comments - and integrated them into a media campaign created to generate awareness around Miracoli in an authentic way.

Key Results

The campaign generated over 1,600 UGC, which were shared by the ambassadors on their social networks. The best content was integrated into the media campaign, contributing to far exceeding the customer’s objectives.
This campaign not only allowed Miracoli to (re)connect its products to the public but also succeeded in creating a community around the brand.

5.910

Foodsters submitted their application to test Miracoli sauces

91%

of the puppies parents will continue to buy PRO PLAN Healthy Start

Linde Camps

1 year ago

Mooi testpakje thuis aan de deur gekregen. Ideale hoeveelheid om te testen en je kan daarbovenop ook nog eens vrienden en familie blij maken met kortingsbonnen. Ook toffe en haalbare challenges!