In a world full of digital noise, we focus on what truly matters, genuine relationships.
Make it legit isn’t just our tagline
At Hi Folks, we reconcile marketers and consumers by moving away from traditional mass advertising and by promoting your product through authentic consumers experience.
By fostering meaningful interactions and creating moments that resonate deeply, we turn consumers into loyal advocates for the brands we represent.
Our core values shape our company’s culture.
They guide our actions, unite our people and support our mission.
PERFORMANCE AND QUALITY
We set ambitious objectives and strive for excellence in everything we do. We maintain a positive and solution-oriented mindset to overcome challenges, ensuring outstanding quality in our work and always seeking improvement.
OUTSPOKEN OWNERSHIP
We take responsibility for the quality and success of our work. Ownership is a commitment, reflecting our trustworthiness and dedication to doing what’s required for the success of our projects.
TRUE TRANSPARENCY
Whether the news is good or bad, we share information openly and honestly. This commitment to transparency ensures our actions are visible and accountable, aligning with our core values and fostering trust.
GENUINE CARE AND RESPECT
We express respect, concern, and commitment for our team, community members, and clients. By fostering a collaborative environment, we ensure that every opinion is valued. We embrace diverse cultures and ways of thinking.
INNOVATIVE CURIOSITY
We see the fast-paced world as an endless opportunity for learning and growth. We consistently challenge the status quo and re-evaluate our methods to foster continuous improvement. Our relentless drive to innovate ensures we stay ahead of industry trends and leverage the latest technologies.
SUSTAINABILITY
We believe every company has a role to play in creating a future that respects the planet. On our end, we’ve taken several initiatives to limit the environmental impact of our activities. Our entire team has completed an online certification program to equip us with practical insights and skills for driving the shift toward a sustainable future.
We are currently creating a sustainability report and developing tools to measure our footprint. The goal is to gain valuable insights to develop a robust sustainability strategy and further reduce our environmental impact.
OUR STORY
From experimenting to investing with confidence
We founded Hi Folks in 2016 with the aim of helping FMCG companies create innovative communication strategies to engage with specific target audiences. As former members of the Publicis group, we experimented with numerous concepts before deciding to invest in what we believe to be the most effective way to change consumer habits : word-of-mouth campaigns.
From the start, we have developed a strong expertise in two key industries: Pet Food and Food & Beverage. Since 2018, the agency has specialized in word-of-mouth marketing and carried out over 500 campaigns for major international groups.
Today, Hi Folks can launch campaigns in any European country while guaranteeing an effective localized approach. Our unique methodology enables us to offer personalized product experiences and individual follow-up for campaigns involving thousands of consumers.
