Crafting unique brand experiences
Shifting consumer habits is the biggest challenge
The most effective way to shift consumer habits is through unforgettable product-testing experience.
Let’s face it, we don’t shift from our usual purchase behavior just because we saw an ad on Facebook. In the FMCG sector, changing deeply rooted consumer habits is a major challenge.
At Hi Folks, our campaigns do not just reach consumers. They take them through the entire sales funnel, from awareness to loyalty in only 3 weeks.
AWARENESS
CONSIDERATION
EVALUATION
PURCHASE
PURCHASE
ADVOCACY
From testers to brand ambassadors
Ilona Barocsi
1 month ago
Foodsters is great because through them I can test new products and all you have to do in return is give your honest opinion about the products and share on your social media. Julia is a super friendly correspondent to give you info and who is always ready for any questions for which I want to say thank you.
.png)
Alina Alinuta
1 year ago
The projects are always fun, lots of products that are interesting. You can also discover new products, everything is simple and you have fun making photos and videos.
I really like Julia on Messenger, everything is easy and fun.
Foodsters is my favourite platform to test products.🥰
.png)
nathalie vandendriessche
1 month ago
Varied range of test products. Very satisfied with the latest test dog food, is very much liked by our dogs and qualitative. Through Dogofriends we learn about new products and can also recommend new products to our family, friends and acquaintances.
.png)
Fanny Beague
3 months ago
Nice promotions for both dogs and cats. Mine are super satisfied and can't wait to test out new food again. Top initiative, an added value.
.png)
Rebecca Van Kerckvoorde
1 month ago
The campaigns of Foodsters are really fun, beneficial and interesting. It's great to be able to share quality products with friends and family.
.png)
Petra Sonck
4 months ago
How nice is Julia from Foodsters?You can test items for free, you get to give other people a coupon to also get acquainted with the product you are testing. And Julia follows everything carefully, so you certainly don't forget any steps. As a result, you discover new products you would otherwise ignore in the shop. The best example is the ProVital bread, I never thought it would be so tasty and healthy. I am a big fan of this testing platform!
.png)
bie Winters
6 days ago
We are very satisfied with Dogofriends! Testing out new food is blissful!
Our dog Loeka and cat Odette love it!
.png)
Yana Helsmoortel
3 months ago
Super fun promotions! I was chosen to receive an ambassador pack from Lily's Kitchen for dogs. Dogofriends works with Dogobot on Messenger. Dogobot works super well and the campaign went very well. I am very satisfied with Lily's Kitchen and Dogofriends
How it works ?
From recruitment to reporting, we have developed a unique 4-step methodology to guarantee the best results.
.png)
Recruitment
PROMOTION
First, we create a dedicated campaign website presenting your product and its benefits. To reach as many candidates as possible, we organize a recruitment campaign on social networks and invite our communities to apply. Candidates fill in a form with their consumer habits.
SELECTION
We put your product in the hands of new customers who match your core target. We select between 500 and 10,000 consumers willing to test your product and share their experience with their friends and family.
.png)
Guidance
TESTING
We prepare the products for the testers and provide all the necessary materials for the campaign.
COACHING
Thanks to our unique chat system, ambassadors are efficiently guided throughout the campaign. Our chatbot offers a personalized experience, responding in real time to consumers’ needs. Our community managers provide daily support.
Word-of-mouth
Consumers carry out tasks in line with your marketing objectives: quizzes, voucher distribution, UGC creation, online reviews, and social network sharing. At the end of the campaign, they give their opinion on their product experience via a questionnaire.
CLIENT CASES
Discover our clients’ success stories.
Patroba focused on introducing Belgian families to new flavors in their daily meals, promoting the accessibility, nutritional value, and deliciousness of their products.
Purina set out to find 500 cat owners with allergies, inviting them to try PRO PLAN LiveClear and share feedback on how it helped them live more comfortably with their cats.
The goal was to recruit dedicated puppy parents willing to try PRO PLAN’s new formula, designed to give puppies the healthy start they need for a strong future.
Pedigree aimed to educate dog parents about the health benefits of its multivitamins, showcasing them as essential, tasty supplements to maintain canine vitality.
Nespresso sought to re-engage customers by offering them exclusive experiences and insights, showcasing the versatility and quality of its unique coffee blends.
To revive its appeal, Miracoli wanted to reconnect with pasta lovers by highlighting the authentic taste, variety, and ease of its Italian-inspired meals.
Materne aimed to introduce its reduced-sugar jam, blending fruity flavor with less sugar, providing families with a delicious yet balanced option for every day.
Want to know more?
Let’s talk.
Book a 20’ discovery call with us. We’ll identify your needs and explain to you in concrete terms how our collaboration could benefit you.
*You prefer to chat? Send us a DM on LinkedIn
TESTIMONIALS
Happy marketeers’ feedback
We were still using a very classic marketing mix TV, social media to support our brands and at some point we challenges ourselves to do things differently and be closer to pet parents. Hi Folks with their turnkey solutions helped us to step change the way we invest and enabled us to renew our interactions brands / pet parents. From strategic thinking to collaboration all the campaigns we did together were delivered with excellence and showing great results in terms of engagement, penetration & sell-out.
