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Crafting unique brand experiences

Shifting consumer habits is the biggest challenge

The most effective way to shift consumer habits is through unforgettable product-testing experience.

Let’s face it, we don’t shift from our usual purchase behavior just because we saw an ad on Facebook. In the FMCG sector, changing deeply rooted consumer habits is a major challenge.

At Hi Folks, our campaigns do not just reach consumers. They take them through the entire sales funnel, from awareness to loyalty in only 3 weeks. 

AWARENESS

CONSIDERATION

EVALUATION

PURCHASE

PURCHASE

ADVOCACY

From testers to brand ambassadors

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Ilona Barocsi

1 month ago

Foodsters is great because through them I can test new products and all you have to do in return is give your honest opinion about the products and share on your social media. Julia is a super friendly correspondent to give you info and who is always ready for any questions for which I want to say thank you.

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Alina Alinuta

1 year ago

The projects are always fun, lots of products that are interesting. You can also discover new products, everything is simple and you have fun making photos and videos.

I really like Julia on Messenger, everything is easy and fun.

Foodsters is my favourite platform to test products.🥰

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nathalie vandendriessche

1 month ago

Varied range of test products. Very satisfied with the latest test dog food, is very much liked by our dogs and qualitative. Through Dogofriends we learn about new products and can also recommend new products to our family, friends and acquaintances.

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Fanny Beague

3 months ago

Nice promotions for both dogs and cats. Mine are super satisfied and can't wait to test out new food again. Top initiative, an added value.

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Rebecca Van Kerckvoorde

1 month ago 

The campaigns of Foodsters are really fun, beneficial and interesting. It's great to be able to share quality products with friends and family.

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Petra Sonck

4 months ago

How nice is Julia from Foodsters?You can test items for free, you get to give other people a coupon to also get acquainted with the product you are testing. And Julia follows everything carefully, so you certainly don't forget any steps. As a result, you discover new products you would otherwise ignore in the shop. The best example is the ProVital bread, I never thought it would be so tasty and healthy. I am a big fan of this testing platform!

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bie Winters

6 days ago

We are very satisfied with Dogofriends! Testing out new food is blissful!


Our dog Loeka and cat Odette love it!

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Yana Helsmoortel

3 months ago

Super fun promotions! I was chosen to receive an ambassador pack from Lily's Kitchen for dogs. Dogofriends works with Dogobot on Messenger. Dogobot works super well and the campaign went very well. I am very satisfied with Lily's Kitchen and Dogofriends

How it works ?

From recruitment to reporting, we have developed a unique 4-step methodology to guarantee the best results. 
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Recruitment

PROMOTION 
First, we create a dedicated campaign website presenting your product and its benefits. To reach as many candidates as possible, we organize a recruitment campaign on social networks and invite our communities to apply. Candidates fill in a form with their consumer habits.

SELECTION 
We put your product in the hands of new customers who match your core target. We select between 500 and 10,000 consumers willing to test your product and share their experience with their friends and family.

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Guidance

TESTING 
We prepare the products for the testers and provide all the necessary materials for the campaign.

COACHING
Thanks to our unique chat system, ambassadors are efficiently guided throughout the campaign. Our chatbot offers a personalized experience, responding in real time to consumers’ needs. Our community managers provide daily support.

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Word-of-mouth

Consumers carry out tasks in line with your marketing objectives: quizzes, voucher distribution, UGC creation, online reviews, and social network sharing. At the end of the campaign, they give their opinion on their product experience via a questionnaire.

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Reporting

We measure ambassadors’ actions throughout the campaign. At the end, you receive a full report containing the results as well as the media (photos/videos) created by the ambassadors. We put together a top 15 list of the best photos to use in your brand communications. 

Materne aimed to introduce its reduced-sugar jam, blending fruity flavor with less sugar, providing families with a delicious yet balanced option for every day.

Materne

CLIENT CASES

Discover our clients’ success stories.

Materne aimed to introduce its reduced-sugar jam, blending fruity flavor with less sugar, providing families with a delicious yet balanced option for every day.

Materne

The goal was to recruit dedicated puppy parents willing to try PRO PLAN’s new formula, designed to give puppies the healthy start they need for a strong future.

PRO PLAN Healthy Start

Nespresso sought to re-engage customers by offering them exclusive experiences and insights, showcasing the versatility and quality of its unique coffee blends.

Nespresso

CLIENT CASES

Discover our clients’ success stories.

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Want to know more?

Let’s talk.

Book a 20’ discovery call with us. We’ll identify your needs and explain to you in concrete terms how our collaboration could benefit you.

*You prefer to chat? Send us a DM on LinkedIn

TESTIMONIALS

Happy marketeers’ feedback

We were still using a very classic marketing mix, to support our brands and at some point we challenges ourselves to do things differently and be closer to pet parents.

 

Hi Folks helped us to step change the way we invest and enabled us to renew our interactions brands / pet parents.

 

From strategic thinking to collaboration all the campaigns we did together were delivered with excellence and showing great results in terms of engagement, penetration & sell-out.

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R. Fauthoux 

Porfolio Lead Petcare & food @ Mars

We have been working several years now with Hi Folks and we are very happy with the great results and data enrichment this has brought for our business.

 

They give expert advice not only on digital and media but also on the specificity of our shoppers which is very important for the Petcare category.

 

Next to that, we are very satisfied on the pro-active follow-up and the insightful post-reportings in order to continue to improve our activations together.

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S. Coenegrachts

Market Development Specialist @ Nestlé

I have only had positive experiences working with Hi Folks and Dogofriends.

 

The team is very passionate, they have an excellent knowledge of the pet market and always look for the most efficient, tailor-made solution.

 

Hi Folks takes care of each step of the process, from briefing to analysis. We have gained a lot of customer and market  insights since we started working with them.

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B. De Geeter 

Digital & ecommerce manager @ Vetoquinol

Our digital marketing had been handled for years by big name agencies with mediocre results to the point that we thought digital marketing might not be right for our industry.

 

Hi Folks had the intelligence to challenge the methods, tools and approach and offer us a tailored strategy in line with our products. Hi Folks set up a qualified lead generation machine that allowed us to double our appointments. We have a strong collaboration that will only expand to other areas of our business.

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A. Castagné 

Web Director @ AGC Europe (Emea)

​We ran a 1500 Brand Ambassador campaign with Foodsters.

 

The team was very expert from the very first contact. They know the business of marketing perfectly, which probably makes them able to answer all our questions and offer a solution to every possible obstacle. We are very satisfied with the trust we have placed in them.

 

Furthermore, we are very happy with the results of the campaign in terms of redemption, online, offline reach and the reporting.

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C. Standaert

Brand Manager BENELUX @ Florette

The collaboration with the Hi Folks team has always been fruitful and efficient.

 

Their team have always been serious about the projects we have carried out together.

 

The few problems that have arisen have always been dealt with quickly and efficiently, with a transparency towards the client that is very much appreciated.

 

I am very happy to work with them.

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F. Maugard Senior

Portfolio Manager Petcare @ MARS

Very professional team, they took care of several campaigns for us and managed everything including the design, setup, monitoring, optimization and reporting.

 

They are very reactive and provide strong advice on best practices on social media.

 

Highly recommended.

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C. Lebas

Head of Strategic Marketing @ FINEO (AGC EUROPE)

We have tried several things in terms of digital marketing with often mixed results.

 

That changed when we met the Foodsters team (Hi Folks) who instantly gave us confidence that they knew what they were talking about.

 

They listened carefully and helped us elaborate a tailor-made strategy with very clear goals and KPI’s. The results exceeded our expectations and we are eager to continue our collaboration with them in the long term.

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A. van der Vaeren

Co-founder & managing director @ Simone a soif!

It is my pleasure to recommend Hi Folks as digital marketer. I am CEO of the start-up LifeLine and

 

I worked with Hi Folks in 2021 and 2022 on LifeLine’s digital campaign.

 

Their team have excellent analytical skills but also exceptional capabilities of communicating in a clear, concise, didactic manner … and always with a smile.

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H. Dorchy

CEO @ LifeLine

Hi Folks has always approached MARS as a supportive, flexible and friendly partner, which is very much needed when the agenda is always full!

 

We really appreciate their both professional and informal way of communication, and we have been amazed more than once by the quality of what they can deliver.

 

The projects are always organized in a timely and precise manner by their passionate project manager, so that we have always felt confident with our brands in their hands.

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L. Cadorin

Portfolio Manager Petcare @ MARS

We are very pleased with our collaboration with Hi Folks. Their expertise in ambassador campaigns has provided us with consumer insights, beautiful pictures and opened up a potential new customer base for us.

 

The team took the time to understand what our brand stands for, and which insights we wanted. KPIs were established, monitored, and easily met. The approach was very professional and the team was always available to us and the ambassadors, which made the whole process pleasant and seamless. We recommend Hi Folks without hesitation.

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A. Staes

Customer & brand activation manager @ Patroba Family Bakers

Thank you to the entire Hi Folks team for their outstanding work on the campaign we conducted together. Their service was impeccable and far exceeded our expectations.

 

They selected ambassadors who perfectly matched our needs. The feedback from the ambassadors was positive, with a high purchase intention and  overall satisfaction. A large majority of the testers decided to subscribe to our newsletter to learn more about Materne. We are very satisfied with the professionalism and creativity of the Hi Folks team. We look forward to collaborating with them again.

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A. Pornel

Digital & communication manager @ Materne

We have been working with Hi Folks for several years, primarily focusing on adult dogs. We also have products for puppies, but targeting is a bigger challenge given the small size of this market segment.

 

Hi Folks willingly embraced this challenge and successfully reached and connected with this niche audience. Their user-friendly approach enabled us to gather valuable UGC and reviews from the puppy owners, which we found immensely valuable.  Hi Folks provided us with a comprehensive reporting which allowed us to comprehend the true impact of our campaign. In short, I highly recommend it.

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G. Berquin

Jr Marketing Specialist PRO PLAN @ Nestlé

We were impressed by Hi Folks' consumer-centered approach and the glowing feedback from their clients, which led us to choose them as our partner. Throughout our collaboration, their flexibility and reactivity during the campaign exceeded our expectations.

 

This first experience was not only successful in terms of results, but also in terms of their ability to adapt and respond quickly to our needs. We extend our gratitude to Hi Folks and look forward to working with them again for more outstanding campaigns. 

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F. Wautraets

Prospect Onboarding & Subscription Manager @ Nespresso

As we embarked on the journey to introduce a new product and essentially create a new segment in the market, we faced significant challenges.

 

The foremost was educating consumers about the benefits of supplements for their dogs. By emphasizing peer feedback, the campaign fostered trust and credibility among potential consumers creating a deeper, more meaningful connection with the target audience. Moreover, it provided us with a better understanding of the consumer relationship to our product. For all those reasons, we would like to extend the campaign with Hi Folks to other markets.

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S. Sarıaltun

Portfolio Manager @ Mars

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