Purina PRO PLAN Healthy Start
CLIENT
Nestlé Purina
CLIENT OVERVIEW
The PRO PLAN® Healthy Start range has been specially developed by PURINA's vets and nutritionists to ensure that puppies get the best possible start in life.
.png)
.jpeg)
Challenge & objectives
The challenge for this campaign was to find and recruit puppy parents in Belgium who met strict targeting criteria and were willing to test a new brand for their beloved puppies.
Pro plan wanted to generate organic word of mouth & gather high-quality user-generated content (UGC), ratings, and reviews.
Key Results
We succeeded in creating a unique product testing experience that allowed participants and their entourage to fully experience the benefits of PRO PLAN Healthy Start.
3.500
Puppy owners submitted their application to test Pro Plan Healthy start product
91%
of the puppies parents will continue to buy PRO PLAN Healthy Start
.png)
.png)
Mathias Van Dael
1 month ago
We had a fantastic experience with Dogofriends! From the moment we received our test pack, Dino and I were overjoyed. The products were top quality and Dino especially loved the Purina Pro Plan Robust Puppy food. The whole process was smooth and enjoyable, and the team at Dogofriends was incredibly supportive and responsive.
Client cases
We have been collaborating with Foxmango for several years, primarily focusing on adult dogs. However, we also have an exceptional range of products for puppies, but targeting this specific audience is a much bigger challenge given the relatively small size of this market segment.
Foxmango willingly embraced this challenge and, with their effective methodology, successfully reached and connected with this niche audience. They managed the entire process, from recruiting and selecting puppy owners to shipping products to our ambassadors, while ensuring continuous engagement through their interactive Dogobot.
Their user-friendly approach enabled us to gather valuable user-generated content (UGC) and reviews from the puppy owners, which we found immensely valuable for integrating into our future communication materials.
To top it off, Foxmango provided us with a comprehensive campaign report. Their extensive analysis and insights allowed us to comprehend the true impact of our campaign helps us to make well-informed decisions for our future initiatives.
In short, I highly recommend it
Guillaume Berquin - Nestlé
Jr Marketing Specialist PRO PLAN
Want to know more?
Let’s talk.
Book a 20’ discovery call with us. We’ll identify your needs and explain to you in concrete terms how our collaboration could benefit you.
*You prefer to chat? Send us a DM on LinkedIn
Solution
We launched a recruitment campaign on social media, inviting puppies parents to test the PRO PLAN Healthy Start.
In exchange, they committed to :
-
learn more about PRO PLAN’s benefits
-
create photos and videos
-
share their experience online via their social media and by letting product review on Purina’s website
-
share their experience with their entourage offline via word of mouth activities
-
Give their feedback on the product via an end survey questionnaire
850
We selected 850 puppies parents matching specific criteria such as current brand, activities on social media and purchase behaviour
posts have been shared on social media & 605 photos & videos were collected in our photo gallery.
3,5K
.jpeg)
rating & reviews have been posted on the Purina Website
541
.png)
.png)
Chantal Meul
1 month ago
Otis was a very difficult eater. Most kibbles were way too big. Until I was able to test these PRO PLAN Healthy Start kibbles. They smelled delicious. They were small and also very healthy for Otis.
He now feasts every day and eats his bowl with pleasure.
of the puppies parents will continue to buy PRO PLAN Healthy Start
91%
