Generate brand awareness and sales uplift around healthy, low-sugar jams through targeted word-of-mouth experiences.

CLIENT
Materne
CLIENT OVERVIEW
Materne is a well-established Belgian brand known for its fruit-based products that emphasize natural ingredients and sustainability, offering healthy choices for all ages.

Challenge
Materne sought to reach a new audience of health-conscious individuals, particularly Dutch-speaking consumers, who prioritize low-sugar, nutritious options. The goal was to raise awareness, generate UGC, and expand the brand’s reach through word-of-mouth marketing.
Solution & implementation
We created a tailored word-of-mouth campaign to recruit and engage consumers who fit Materne’s criteria.

Recruitment
A targeted Foodsters campaign reached 235K+. From 11,853 candidates, we selected 2,000 based on interest in low-sugar products and social engagement.

Engagement
Our chatbot highlighted product benefits, encouraging participants to adopt the brand and share experiences within their network, building loyalty.

Sharing
Participants shared their experiences on social media and offline, distributing discount codes and leaving reviews on various platforms.

Product Testing
Participants picked up their product in-store, tested it, and were encouraged to share their experiences both online and offline.
The light Materne jam is a treat for the taste buds. With low sugar, it makes every breakfast or snack a feast, without guilt. Highly recommended!
Experience
They were encouraged to share their experiences both online and offline, guided by tailored messages and missions. They also received exclusive promo codes, for them to enjoy and extend special offers to family and friends.



Key results
The campaign drove impressive brand visibility and active consumer engagement, exceeding expectations.
90%
of participants will continue to buy the tested product.



5,1K
posts have been shared on social media & 605 photos & videos were collected in our photo gallery.


189K
Generating 189K offline reach, participants shared their experiences with friends and family, creating a strong word-of-mouth impact.

Client's testimonials
Thank you to the entire Hi Folks team for their outstanding work on the campaign we conducted together. Their service was impeccable and far exceeded our expectations. They skillfully selected the ideal ambassadors who matched perfectly our needs. Their commitment was very impressive, with an excellent level of participation and content sharing.
The feedback from the ambassadors was very positive, with a high purchase intention and notable overall satisfaction. A large majority of the ambassadors decided to subscribe to our newsletter to learn more about Materne and stay updated on new developments, which is fantastic.
We are very satisfied with the professionalism and creativity of the Hi Folks team. We thank them for their excellent work and look forward to collaborating with them again.

Amélie Pornel
Digital & communication manager
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