Looking for engaging campaigns and solid results?
We do influencer marketing,
but differently. With real people for real impact.
We are FMCG
industry experts
We make consumers change their habits in favor of your product over the long term.
You need more than
a click to change a consumer’s habits
We recruit thousands of new consumers who want to try your brand and offer them an unforgettable product testing experience.
Driven by the pleasure of discovering new products and sharing them with others, they naturally go from testers to ambassadors.
You need more than a click to change a consumer’s habits
OUR FOLKS
The power of
niche communities
By focusing on niche communities, we help brands build relationships with their target audience and place social interactions at the core of their marketing strategies.
Today, we specialize in two industries: Pet Food and Food & Beverage.
Dogofriends
Cat and dog lovers
Foodsters
Food lovers
OUR FOLKS
Their satisfaction, our top priority
Our testers’ reviews represent our most important KPI. This is why we put all our efforts into offering them the most unforgettable product experience. To make them grow from consumers to brand ambassadors.
OUR FOLKS
The power of
niche communities
By focusing on niche communities, we help brands build relationships with their target audience and place social interactions at the core of their marketing strategies.
Today, we specialize in two industries: Pet Food and Food & Beverage.
Dogofriends
Cat and dog lovers
Foodsters
Food lovers
The power
of niche communities
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OUR FOLKS
Their satisfaction,
our top priority
Our testers’ reviews represent our most important KPI. This is why we put all our efforts into offering them the most unforgettable product experience. To make them grow from consumers to brand ambassadors.
Materne aimed to introduce its reduced-sugar jam, blending fruity flavor with less sugar, providing families with a delicious yet balanced option for every day.
The goal was to recruit dedicated puppy parents willing to try PRO PLAN’s new formula, designed to give puppies the healthy start they need for a strong future.
Nespresso sought to re-engage customers by offering them exclusive experiences and insights, showcasing the versatility and quality of its unique coffee blends.
CLIENT CASES
Discover our clients’ success stories.
TESTIMONIALS
Happy marketeers’ feedback
We were still using a very classic marketing mix, to support our brands and at some point we challenges ourselves to do things differently and be closer to pet parents.
Hi Folks helped us to step change the way we invest and enabled us to renew our interactions brands / pet parents.
From strategic thinking to collaboration all the campaigns we did together were delivered with excellence and showing great results in terms of engagement, penetration & sell-out.
R. Fauthoux
Porfolio Lead Petcare & food @ Mars
We have been working several years now with Hi Folks and we are very happy with the great results and data enrichment this has brought for our business.
They give expert advice not only on digital and media but also on the specificity of our shoppers which is very important for the Petcare category.
Next to that, we are very satisfied on the pro-active follow-up and the insightful post-reportings in order to continue to improve our activations together.
S. Coenegrachts
Market Development Specialist @ Nestlé
I have only had positive experiences working with Hi Folks and Dogofriends.
The team is very passionate, they have an excellent knowledge of the pet market and always look for the most efficient, tailor-made solution.
Hi Folks takes care of each step of the process, from briefing to analysis. We have gained a lot of customer and market insights since we started working with them.
B. De Geeter
Digital & ecommerce manager @ Vetoquinol
Our digital marketing had been handled for years by big name agencies with mediocre results to the point that we thought digital marketing might not be right for our industry.
Hi Folks had the intelligence to challenge the methods, tools and approach and offer us a tailored strategy in line with our products. Hi Folks set up a qualified lead generation machine that allowed us to double our appointments. We have a strong collaboration that will only expand to other areas of our business.
A. Castagné
Web Director @ AGC Europe (Emea)
We ran a 1500 Brand Ambassador campaign with Foodsters.
The team was very expert from the very first contact. They know the business of marketing perfectly, which probably makes them able to answer all our questions and offer a solution to every possible obstacle. We are very satisfied with the trust we have placed in them.
Furthermore, we are very happy with the results of the campaign in terms of redemption, online, offline reach and the reporting.
C. Standaert
Brand Manager BENELUX @ Florette
The collaboration with the Hi Folks team has always been fruitful and efficient.
Their team have always been serious about the projects we have carried out together.
The few problems that have arisen have always been dealt with quickly and efficiently, with a transparency towards the client that is very much appreciated.
I am very happy to work with them.
F. Maugard Senior
Portfolio Manager Petcare @ MARS
Very professional team, they took care of several campaigns for us and managed everything including the design, setup, monitoring, optimization and reporting.
They are very reactive and provide strong advice on best practices on social media.
Highly recommended.
C. Lebas
Head of Strategic Marketing @ FINEO (AGC EUROPE)
We have tried several things in terms of digital marketing with often mixed results.
That changed when we met the Foodsters team (Hi Folks) who instantly gave us confidence that they knew what they were talking about.
They listened carefully and helped us elaborate a tailor-made strategy with very clear goals and KPI’s. The results exceeded our expectations and we are eager to continue our collaboration with them in the long term.
A. van der Vaeren
Co-founder & managing director @ Simone a soif!
It is my pleasure to recommend Hi Folks as digital marketer. I am CEO of the start-up LifeLine and
I worked with Hi Folks in 2021 and 2022 on LifeLine’s digital campaign.
Their team have excellent analytical skills but also exceptional capabilities of communicating in a clear, concise, didactic manner … and always with a smile.
H. Dorchy
CEO @ LifeLine
Hi Folks has always approached MARS as a supportive, flexible and friendly partner, which is very much needed when the agenda is always full!
We really appreciate their both professional and informal way of communication, and we have been amazed more than once by the quality of what they can deliver.
The projects are always organized in a timely and precise manner by their passionate project manager, so that we have always felt confident with our brands in their hands.
L. Cadorin
Portfolio Manager Petcare @ MARS
We are very pleased with our collaboration with Hi Folks. Their expertise in ambassador campaigns has provided us with consumer insights, beautiful pictures and opened up a potential new customer base for us.
The team took the time to understand what our brand stands for, and which insights we wanted. KPIs were established, monitored, and easily met. The approach was very professional and the team was always available to us and the ambassadors, which made the whole process pleasant and seamless. We recommend Hi Folks without hesitation.
A. Staes
Customer & brand activation manager @ Patroba Family Bakers
Thank you to the entire Hi Folks team for their outstanding work on the campaign we conducted together. Their service was impeccable and far exceeded our expectations.
They selected ambassadors who perfectly matched our needs. The feedback from the ambassadors was positive, with a high purchase intention and overall satisfaction. A large majority of the testers decided to subscribe to our newsletter to learn more about Materne. We are very satisfied with the professionalism and creativity of the Hi Folks team. We look forward to collaborating with them again.
A. Pornel
Digital & communication manager @ Materne
We have been working with Hi Folks for several years, primarily focusing on adult dogs. We also have products for puppies, but targeting is a bigger challenge given the small size of this market segment.
Hi Folks willingly embraced this challenge and successfully reached and connected with this niche audience. Their user-friendly approach enabled us to gather valuable UGC and reviews from the puppy owners, which we found immensely valuable. Hi Folks provided us with a comprehensive reporting which allowed us to comprehend the true impact of our campaign. In short, I highly recommend it.
G. Berquin
Jr Marketing Specialist PRO PLAN @ Nestlé
We were impressed by Hi Folks' consumer-centered approach and the glowing feedback from their clients, which led us to choose them as our partner. Throughout our collaboration, their flexibility and reactivity during the campaign exceeded our expectations.
This first experience was not only successful in terms of results, but also in terms of their ability to adapt and respond quickly to our needs. We extend our gratitude to Hi Folks and look forward to working with them again for more outstanding campaigns.
F. Wautraets
Prospect Onboarding & Subscription Manager @ Nespresso
As we embarked on the journey to introduce a new product and essentially create a new segment in the market, we faced significant challenges.
The foremost was educating consumers about the benefits of supplements for their dogs. By emphasizing peer feedback, the campaign fostered trust and credibility among potential consumers creating a deeper, more meaningful connection with the target audience. Moreover, it provided us with a better understanding of the consumer relationship to our product. For all those reasons, we would like to extend the campaign with Hi Folks to other markets.
S. Sarıaltun
Portfolio Manager @ Mars
Want to know more?
Let’s talk.
Book a 20’ discovery call with us. We’ll identify your needs and explain to you in concrete terms how our collaboration could benefit you.
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Materne aimed to introduce its reduced-sugar jam, blending fruity flavor with less sugar, providing families with a delicious yet balanced option for every day.
CLIENT CASES