The way people interact with businesses is being redefined.
Are you keeping up?
Consumers no longer browse, they chat. The rise of Al-powered conversational bots and messaging apps like WhatsApp, Messenger, and Instagram DM is redefining how brands engage, sell, and support customers.
I missed out on the Luna Handbag - Limited Edition😩. Will it come back?
9:14
Hello Chloe, Good news! A small batch will be available this Thursday. Only 50 pieces! Want one reserved?
9:14
Yes, please!
9:14
Consider it done! I'll send you a one-time purchase link when it goes live.
9:14
About
We help businesses stay ahead by turning messaging into a high-converting channel for marketing, sales, and customer experience.
Trusted by leading brands to turn conversations into growth
Customers don’t wait.
Neither should you.
The way people interact with brands has changed. They don't wait, they message. They want instant, frictionless interactions inside the apps they use daily.
Al is redefining how brands engage, turning messaging into the most powerful channel for customer connection. The brands that master this shift aren't just keeping up, they're dominating.
98% open rate
Avg. open rate for Messenger and WhatsApp communication
Our services
Strategy & Consulting
We define the right messaging approach for your brand. From selecting the best channels to mapping customer journeys and automation opportunities, we create a tailored roadmap to maximize business impact.
Implementation & Automation
We integrate AI chatbots, CRM, and automation tools to streamline conversations and enhance interactions. Whether you need a full deployment or team training, we ensure your messaging is set up for success.
Campaign Management & Optimization
We handle everything: content creation, chatbot setup, community management, and performance tracking. We ensure your campaigns run smoothly, engage your audience, and deliver measurable results.
OUR STORY
From experimenting to investing with confidence
We started using messaging in 2019 to engage more efficiently thousands of customers in real-time during our campaigns.
The results exceeded our expectations, leading us to expand to new channels like WhatsApp and integrate messaging deeper into our strategies.
Experiencing this shift firsthand, we decided to help other brands make the transition, developing a proven approach to conversational marketing and supporting businesses in unlocking its full potential.
TESTIMONIALS
Happy marketeers’ feedback
We were still using a very classic marketing mix, to support our brands and at some point we challenges ourselves to do things differently and be closer to pet parents.
Hi Folks helped us to step change the way we invest and enabled us to renew our interactions brands / pet parents.
From strategic thinking to collaboration all the campaigns we did together were delivered with excellence and showing great results in terms of engagement, penetration & sell-out.
R. Fauthoux
Porfolio Lead Petcare & food @ Mars
We have been working several years now with Hi Folks and we are very happy with the great results and data enrichment this has brought for our business.
They give expert advice not only on digital and media but also on the specificity of our shoppers which is very important for the Petcare category.
Next to that, we are very satisfied on the pro-active follow-up and the insightful post-reportings.
S. Coenegrachts
Market Development Specialist @ Nestlé
I have only had positive experiences working with Hi Folks.
The team is very passionate, they have an excellent knowledge of the pet market and always look for the most efficient, tailor-made solution.
Hi Folks takes care of each step of the process, from briefing to analysis. We have gained a lot of customer and market insights since we started working with them.
B. De Geeter
Digital & ecommerce manager @ Vetoquinol
Our digital marketing had been handled for years by big name agencies with mediocre results to the point that we thought digital marketing might not be right for our industry.
Hi Folks had the intelligence to challenge the methods, tools and approach and offer us a tailored strategy in line with our products. Hi Folks set up a qualified lead generation machine that allowed us to double our appointments. We have a strong collaboration that will only expand to other areas of our business.
A. Castagné
Web Director @ AGC Europe (Emea)
The collaboration with the Hi Folks team has always been fruitful and efficient.
Their team have always been serious about the projects we have carried out together.
The few problems that have arisen have always been dealt with quickly and efficiently, with a transparency towards the client that is very much appreciated.
I am very happy to work with them.
F. Maugard Senior
Portfolio Manager Petcare @ MARS
Very professional team, they took care of several campaigns for us and managed everything including the design, setup, monitoring, optimization and reporting.
They are very reactive and provide strong advice on best practices on social media.
Highly recommended.
C. Lebas
Head of Strategic Marketing @ FINEO (AGC EUROPE)
We have tried several things in terms of digital marketing with often mixed results.
That changed when we met the Hi Folks team who instantly gave us confidence that they knew what they were talking about.
They listened carefully and helped us elaborate a tailor-made strategy with very clear goals and KPI’s. The results exceeded our expectations, and we are eager to continue our collaboration with them in the long term.
A. van der Vaeren
Co-founder & managing director @ Simone a soif!
It is my pleasure to recommend Hi Folks as digital marketer. I am CEO of the start-up LifeLine and
I worked with Hi Folks in 2021 and 2022 on LifeLine’s digital campaign.
Their team have excellent analytical skills but also exceptional capabilities of communicating in a clear, concise, didactic manner … and always with a smile.
H. Dorchy
CEO @ LifeLine
Hi Folks has always approached MARS as a supportive, flexible and friendly partner, which is very much needed when the agenda is always full!
We really appreciate their both professional and informal way of communication, and we have been amazed more than once by the quality of what they can deliver.
The projects are always organized in a timely and precise manner by their passionate project manager, so that we have always felt confident with our brands in their hands.
L. Cadorin
Portfolio Manager Petcare @ MARS
We are very pleased with our collaboration with Hi Folks. Their expertise has provided us with consumer insights and opened up a potential new customer base for us.
The team took the time to understand what our brand stands for, and which insights we wanted. KPIs were established, monitored, and easily met. The approach was very professional, and the team was always available, which made the whole process pleasant and seamless. We recommend Hi Folks without hesitation.
A. Staes
Customer & brand activation manager @ Patroba Family Bakers
We have been working with Hi Folks for several years, primarily focusing on adult dogs. We also have products for puppies, but targeting is a bigger challenge given the small size of this market segment.
Hi Folks willingly embraced this challenge and successfully reached and connected with this niche audience. Hi Folks provided us with a comprehensive reporting which allowed us to comprehend the true impact of our campaign. In short, I highly recommend it.
G. Berquin
Jr Marketing Specialist PRO PLAN @ Nestlé
We were impressed by Hi Folks' consumer-centered approach and the glowing feedback from their clients, which led us to choose them as our partner. Throughout our collaboration, their flexibility and reactivity during the campaign exceeded our expectations.
This first experience was not only successful in terms of results, but also in terms of their ability to adapt and respond quickly to our needs. We extend our gratitude to Hi Folks and look forward to working with them again for more outstanding campaigns.
F. Wautraets
Prospect Onboarding & Subscription Manager @ Nespresso