Purina PRO PLAN LiveClear
CLIENT
PRO PLAN LIVE CLEAR
CLIENT OVERVIEW
The PRO PLAN® LiveClear range has been specially developed by PURINA's vets and nutritionists to reduce allergens on cats' hair and dander.
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Challenge & objectives
Did you know? 10% of the population is allergic to cat hair.
To address this issue, Purina has developed a revolutionary recipe of cat food that reduces allergens.
In order to demonstrate the effectiveness of this product, Purina wished to have its product tested by 500 families, who are cat owners with at least one member experiencing allergies, in order to gather their written and video testimonials.
Solution
We launched a recruitment campaign on social media, inviting owners of allergic cats to test the LiveClear cat food offered by Purina. In exchange, they committed to sharing their experiences by sending us photos or videos to be posted on their social media accounts. Additionally, they were encouraged to leave comments on Purina’s website and complete a questionnaire at the end of the campaign.
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Key Results
We succeeded in creating a unique product testing experience that allowed participants and their entourage to fully experience the benefits of PRO PLAN LiveClear.
+1.600
posts were shared on social media
91%
of the puppies parents will continue to buy PRO PLAN Healthy Start
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+500
photos and videos were collected that Purina can utilize in their communication
reviews were posted on Purina’s website, attesting to the satisfaction of the testers
336
of the testers noticed a significant improvement thanks to Purina LiveClear cat food
96%
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Want to know more?
Let’s talk.
Book a 20’ discovery call with us. We’ll identify your needs and explain to you in concrete terms how our collaboration could benefit you.
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